Journal
COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH
Volume 35, Issue 4, Pages 347-373Publisher
DE GRUYTER MOUTON
DOI: 10.1515/COMM.2010.019
Keywords
identification with the characters; narrative persuasion; media entertainment; feature films
Categories
Ask authors/readers for more resources
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a more complex reflexive process during the viewing of the dramatic film. In Study 3 it was observed that identification with characters predicted the incidental impact of a full length fictional film on attitudes and beliefs. These results support the centrality of the construct of identification with characters in narrative persuasion research.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available