Journal
INFORMATION & MANAGEMENT
Volume 52, Issue 7, Pages 870-881Publisher
ELSEVIER
DOI: 10.1016/j.im.2015.03.004
Keywords
Intra-organizational blogs; Reading behavior; Social capital theory; Social network applications
Funding
- National Natural Science Foundation of China [71490721, 71110107027]
- MOE Project of Key Research Institute of Humanities and Social Sciences at Universities of China [12JJD630001]
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Aiming to explore the factors that potentially determine the continued reading behavior of users on intra-organizational blogging systems, this paper proposes a group-level model that consists of constructs regarding structural, relational, and cognitive social capital. The model is empirically tested with system record data collected from a large telecommunications company. Testing results illustrate that social capital factors have significant impacts on continued reading behavior but that part of their influence is subject to the moderation effects of workgroup characteristics. The findings of this study contribute to the literature on intra-organizational social networking and contain helpful managerial implications for related practice. (C) 2015 Elsevier B.V. All rights reserved.
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