Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 40, Issue 2, Pages 311-320Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2010.10.002
Keywords
Coopetition; Cooperation; Strategic alliance; Collusion; Typology; Forest industry; Merger; Strategic action
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The Finnish forest industry is sustainable, well-established, internationally oriented and successful. For companies in such a basic industry, an industry that features mainly bulk products and relatively small domestic markets, sustainability in business may hinge on long-term strategic choices. It is proposed in this paper that it is not only strong domestic competition, but also-and especially-coopetition traditions (simultaneous cooperation and coopetition) that are the crucial factors contributing to the success of the industry. This article contributes to the literature by providing industry-level tools, namely a coopetition framework and combined coopetition typology. The findings indicate that coopetition traditions have been present throughout the activities of the Finnish forest industry, enabling sustainability of the industry to a significant extent. Managerial and theoretical implications are also discussed. (C) 2010 Elsevier Inc. All rights reserved.
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