Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 30, Issue 1, Pages 82-90Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2010.03.011
Keywords
Lodging demand; Income elasticity; Substitutability; Market structure; Vertical brand extension
Categories
Ask authors/readers for more resources
This study analyzes how the demand in hotel markets is divided amongst chained hotel segments Hypotheses regarding consumers switching behavior due to changes in income levels and relative prices are tested using data from 25 major urban markets in the United States encompassing segments ranging from luxury to economy over 43 quarters The effects of differentiation and market concentration are also investigated in this context The results suggest that leisure and individual consumers of the low-scale segments may be trading up to higher scales when their income increase but that upscale segments corporate consumers are not necessarily trading down when Corporate Income fall In addition only low-scale segments appear to be substitutes to upscale segments but the inverse seems not to be true Also properties in mid-range segments are found to be the only ones benefiting from a high market concentration while low-scale properties turn out to be the ones gaining from differentiation through price (C) 2010 Elsevier Ltd All rights reserved
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available