Journal
SCIENCE COMMUNICATION
Volume 33, Issue 1, Pages 28-51Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1075547010366400
Keywords
environmental communication; risk communication; climate change; framing theory
Categories
Funding
- Divn Of Social and Economic Sciences
- Direct For Social, Behav & Economic Scie [0752876] Funding Source: National Science Foundation
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Drawing from framing theory, this study examines how describing the impact of climate change on polar bears with an episodic or thematic frame may affect predispositions for individual behavior change and support for policies to address climate change. The study finds that participants exposed to a thematic frame had more support for policies that address climate change than participants exposed to an episodic frame. There was no framing effect for predispositions for individual behavior change. Implications for communicating climate change to the general public are discussed.
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