The unexpectedly positive consequences of confronting sexism

Majority-group members expect to dislike those who confront them for prejudiced behavior. Yet if majority-group members are susceptible to the same social constraints as minority-group members, then their public responses to confrontation should be similarly inhibited. A tempered response to confrontation could smooth a potentially problematic social interaction, thereby producing an outcome that is better than expected. Female confederates confronted men during an interpersonal interaction and then had a second conversation. When interpersonally confronted, men reported equally positive evaluations of a sexist and gender-neutral confronter and confrontational interaction. Additionally, after the sexist confrontation, men's compensatory efforts increased mutual liking and this mutual liking then reduced men's use of sexist language. Thus, social forces also constrain those who are confronted as prejudiced, thereby positively influencing intergroup relations. (c) 2010 Elsevier Inc. All rights reserved.