Journal
APPETITE
Volume 50, Issue 1, Pages 146-157Publisher
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.appet.2007.06.010
Keywords
China; distribution channel gatekeepers; food choice; social trust; social safety
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Concerns about food safety, and mistrust of food production systems within China, result in imported food products generally enjoying a higher reputation than locally produced food products. Findings from interviews of gatekeepers are discussed in relation to conspicuous consumption, social trust, and the symbolic value of foreign brands and production. The issue of social safety emerges as a dominant consideration in determining product choice. Culturally bound constructs are integrated with price-perceived value constructs in order to build a comprehensive model of social risk avoidance applicable to food channel gatekeepers in China. (c) 2007 Elsevier Ltd. All rights reserved.
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