Journal
JOURNAL OF BUSINESS VENTURING
Volume 26, Issue 3, Pages 321-340Publisher
ELSEVIER
DOI: 10.1016/j.jbusvent.2009.09.005
Keywords
Franchising; Trust; Satisfaction; Conflict; Compliance; Reciprocity
Categories
Ask authors/readers for more resources
Despite the danger of franchisee non-compliance as a severe impediment to overall franchise operation and performance, there is currently minimal understanding of the key factors that lead to these behaviors. Using a foundation of relational exchange theory, we construct and test a model that demonstrates how two distinct forms of trust, based upon perceptions of franchisor integrity and franchisor competence, are critical to explaining the roles that relational conflict and satisfaction play in influencing franchisee compliance. Implications of these findings are then demonstrated to have compelling relevance to the effective management of franchise systems. (C) 2009 Elsevier Inc. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available