Journal
GEOFORUM
Volume 42, Issue 2, Pages 185-196Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.geoforum.2010.12.007
Keywords
Food quality; Aquaculture; Sustainability; Par gasius; Standards; Vietnam
Categories
Ask authors/readers for more resources
Drawing on a political economy of food quality, this paper investigates the main sources of uncertainty over the environmental sustainability of Vietnamese pangasius catfish in European markets and how retailers subsequently respond to these uncertainties. Based on media survey and interviews with supermarket retailers across Europe between 2008 and 2010, the analysis focuses on the claims and counterclaims over the sustainability of pangasius aquaculture, how retailers have dealt with the uncertainty these claims have engendered about the fish, and what effect this uncertainty has had on the potential of marketing 'sustainable pangasius' in European supermarkets. The paper concludes that successful claims around new food qualities like sustainability by retailers are dependent on the ability of regulatory networks to overcome any perceived illegitimacy of imported products in the face of continuing uncertainty and the wider politics of market protectionism. (C) 2011 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available