Journal
JOURNAL OF EVOLUTIONARY ECONOMICS
Volume 21, Issue 2, Pages 231-253Publisher
SPRINGER
DOI: 10.1007/s00191-010-0185-1
Keywords
Entrepreneurship; Transformation; Industrial dynamics; New market creation
Categories
Ask authors/readers for more resources
The generation of new markets is an emerging area of interest among researchers working in the traditions of evolutionary economics. And true to those traditions, the current study incorporates empirical evidence from psychology and cognitive science to develop micro-foundations for evolutionary theories of new market generation. In this paper we present an in-depth analysis of how expert entrepreneurs use effectual logic to conceptualize the creation of new markets. Our results challenge received wisdom based on search and selection processes and move beyond combinatorial ideas to develop instead a transformational view of market genesis.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available