Journal
ACADEMY OF MANAGEMENT JOURNAL
Volume 54, Issue 3, Pages 577-610Publisher
ACAD MANAGEMENT
DOI: 10.5465/AMJ.2011.61968107
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Organizational routines are ubiquitous, yet their contribution to organizing has been underappreciated. Our longitudinal, inductive study traces the relationship between organizational routines and organizational schemata in a new research institution, Learning Lab Denmark. We show how trial-and-error learning can connect routines and schemata through a microfoundation of observable action. Our analysis (1) identifies two processes of trial-and-error learning and (2) strengthens theory about the coevolution of interpretive schemata and routines. By recognizing the complex relationship between routines and schemata and the role that trial-and-error learning processes play in this relationship, organizations can gain a previously overlooked tool for managing change.
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