Journal
QUALITATIVE RESEARCH
Volume 11, Issue 3, Pages 277-292Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/1468794111399837
Keywords
corporeality; ethics; multimodality; ethnography; materiality; multisensory methods; reflexivity; representation; research methods
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This article discusses how emergent sensory and multimodal methodologies can work in interaction to produce innovative social enquiry. A juxtaposition of two research projects - an ethnography of corridors and a mixed methods study of multimodal authoring and 'reading' practices - opened up this encounter. Sensory ethnography within social research methods aims to create empathetic, experiential ways of knowing participants' and researchers' worlds. The linguistic field of multimodality offers a rather different framework for research attending to the visual, material and acoustic textures of participants' interactions. While both these approaches address the multidimensional character of social worlds, the 'sensory turn' centres the sensuous, bodied person - participant, researcher and audience/reader - as the 'place' for intimate, affective forms of knowing. In contrast, multimodal knowledge production is premised on multiple analytic gaps - between modes and media, participants and materials, recording and representation. Eliciting the tensions between sensorial closeness and modal distances offers a new space for reflexive research practice and multiple ways of knowing social worlds.
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