Journal
RESEARCH POLICY
Volume 40, Issue 7, Pages 969-985Publisher
ELSEVIER
DOI: 10.1016/j.respol.2011.04.004
Keywords
Market valuation; Tobin's q; Trademarks; Patents; Intellectual property; Value indicators
Categories
Ask authors/readers for more resources
This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value. (C) 2011 Elsevier B.V. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available
Share Paper
