Journal
PSYCHOLOGICAL SCIENCE
Volume 22, Issue 2, Pages 172-175Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0956797610393745
Keywords
uncertainty; sense making; interpersonal attraction; reciprocity
Categories
Funding
- Direct For Social, Behav & Economic Scie
- Divn Of Social and Economic Sciences [0951695] Funding Source: National Science Foundation
- Divn Of Social and Economic Sciences
- Direct For Social, Behav & Economic Scie [0951779] Funding Source: National Science Foundation
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This research qualifies a social psychological truism: that people like others who like them (the reciprocity principle). College women viewed the Facebook profiles of four male students who had previously seen their profiles. They were told that the men (a) liked them a lot, (b) liked them only an average amount, or (c) liked them either a lot or an average amount (uncertain condition). Comparison of the first two conditions yielded results consistent with the reciprocity principle. Participants were more attracted to men who liked them a lot than to men who liked them an average amount. Results for the uncertain condition, however, were consistent with research on the pleasures of uncertainty. Participants in the uncertain condition were most attracted to the men-even more attracted than were participants who were told that the men liked them a lot. Uncertain participants reported thinking about the men the most, and this increased their attraction toward the men.
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