Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 40, Issue 6, Pages 994-1003Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2011.06.040
Keywords
Social capital; Bridging; Bonding; Regional strategic networks; Dependence-oriented culture
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Research on networks emphasizes the importance of bonds between actors. Social reciprocity strengthens network bonds, which is assumed to have positive effects on business relationships between firms. However, the importance of weak ties is also stressed in network research. An important policy issue is therefore if more attention should be devoted to the creation of bridges to other social groups and loosening bonds between network actors. The difficulty in doing so is described and analyzed in this article focusing on a regional strategic network, which is viewed in three network perspectives. Interview data were collected from all participating managers in a regional strategic network in 2004 and 2010. The findings shed light upon the paradox of using a regional strategic network to counteract over-embeddedness and freeing the involved actors from existing network lock-ins instead of further strengthening such social institutions. (C) 2011 Elsevier Inc. All rights reserved.
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