OPENING THE GATES Interactive and multimedia elements of newspaper websites in Latin America

In the light of newspapers' struggle to maintain readers and viability in the digital era, this study aims to understand better how newspapers in Latin America are responding to this shift toward user-generated and multimedia content. Using a content analysis of 19 newspapers from throughout Latin America, this study found that newspaper websites are bringing citizens into the virtual newsroom on a limited basis, allowing them to interact with each other and with the newspaper but only to a modest degree. Thus, while all newspaper websites have some multimedia content and most have Facebook and Twitter accounts, few allow readers to report errors, submit their own content, or even contact reporters directly. Further, most online newspaper articles include photos, but video, audio and hyperlinks rarely are used. These results further our understanding of how online interactivity is changing the traditional role of journalists and how Latin America is responding to the challenge.