Journal
SUSTAINABILITY
Volume 10, Issue 4, Pages -Publisher
MDPI
DOI: 10.3390/su10041141
Keywords
hospitality and tourism online reviews; content analysis; smart tourism; systematic review; heuristic-systematic model
Funding
- National Research Foundation of Korea - Korean Government [NRF-2014S1A2A2028351]
- National Research Foundation of Korea [2014S1A2A2028351, 21B20130012214] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
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With tremendous growth and potential of online consumer reviews, online reviews of hospitality and tourism are now playing a significant role in consumer attitude and buying behaviors. This study reviewed and analyzed hospitality and tourism related articles published in academic journals. The systematic approach was used to analyze 55 research articles between January 2008 and December 2017. This study presented a brief synthesis of research by investigating content-related characteristics of hospitality and tourism online reviews (HTORs) in different market segments. Two research questions were addressed. Building upon our literature analysis, we used the heuristic-systematic model (HSM) to summarize and classify the characteristics affecting consumer perception in previous HTOR studies. We believe that the framework helps researchers to identify the research topic in extended HTORs literature and to point out possible direction for future studies.
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