Like a camera in the sky? Thinking about God increases public self-awareness and socially desirable responding

Believers describe God as a strategic social agent who perceives human thoughts and actions. Thinking about God therefore might make believers feel as if their behavior is being monitored, a possibility we call the supernatural monitoring hypothesis. Three studies offered new and converging empirical support for this hypothesis using two variables that are sensitive to perceived social surveillance: public self-awareness and socially desirable responding. For believers, the effect of an explicit God prime on public self-awareness was comparable to the effect of thinking about how other people view oneself (Experiment 1). An implicit God concepts prime increased public self-awareness (Experiment 2) and socially desirable responding (Experiment 3) among believers. These studies offer the first direct evidence that thinking of God triggers perceived social surveillance. (C) 2011 Elsevier Inc. All rights reserved.