Journal
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
Volume 102, Issue 1, Pages 163-174Publisher
AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/a0025253
Keywords
personality; prosocial; taste; embodiment; sweet
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It is striking that prosocial people are considered sweet (e. g., she's a sweetie) because they are unlikely to differentially taste this way. These metaphors aid communication, but theories of conceptual metaphor and embodiment led us to hypothesize that they can be used to derive novel insights about personality processes. Five studies converged on this idea. Study 1 revealed that people believed strangers who liked sweet foods (e. g., candy) were also higher in agreeableness. Studies 2 and 3 showed that individual differences in the preference for sweet foods predicted prosocial personalities, prosocial intentions, and prosocial behaviors. Studies 4 and 5 used experimental designs and showed that momentarily savoring a sweet food (vs. a nonsweet food or no food) increased participants' self-reports of agreeableness and helping behavior. The results reveal that an embodied metaphor approach provides a complementary but unique perspective to traditional trait views of personality.
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