THEORETICAL AND EMPIRICAL CONSIDERATIONS OF GUESTS' PERCEPTIONS OF BIOMETRIC SYSTEMS IN HOTELS: EXTENDING THE TECHNOLOGY ACCEPTANCE MODEL

This study extended the technology acceptance model (TAM) by applying it to the context of biometric systems in the hotel industry and by introducing a consumer-oriented construct, perceived innovativeness, as an antecedent of perceived ease of use. Using data collected from hotel guests who traveled during a 12-month period prior to the study, the model explained 79% of the variability in guests' intentions to use biometric systems in hotels. The results showed that the TAM is an appropriate theoretical framework for the examination of adoption of biometrics in hotels, and that hotel guests are ready to adopt biometric systems, especially if they are perceived as useful.