Journal
CONSCIOUSNESS AND COGNITION
Volume 21, Issue 1, Pages 487-493Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.concog.2012.01.002
Keywords
Alcohol; Creativity; Attentional control; Remote Associates Test
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That alcohol provides a benefit to creative processes has long been assumed by popular culture, but to date has not been tested. The current experiment tested the effects of moderate alcohol intoxication on a common creative problem solving task, the Remote Associates Test (RAT). Individuals were brought to a blood alcohol content of approximately .075, and, after reaching peak intoxication, completed a battery of RAT items. Intoxicated individuals solved more RAT items, in less time, and were more likely to perceive their solutions as the result of a sudden insight. Results are interpreted from an attentional control perspective. (C) 2012 Elsevier Inc. All rights reserved.
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