Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 31, Issue 2, Pages 329-337Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2011.04.013
Keywords
Corporate social responsibility; Corporate financial performance; Small and medium accommodation enterprises; Developed countries; Mature destinations
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Corporate social responsibility practices have been mostly analyzed in the large manufacturing business context, with little attention paid to the service sector and even less to small and medium-sized accommodation enterprises. This study aims to fill this gap through analyzing how these enterprises take responsibility. A survey of nearly 400 enterprises showed that the main reason for acting responsibly is altruistic, although competitiveness reasons are also important. Aspects of the resource-based view of the firm are validated through the positive impact of environmental cost-savings in financial performance, but also because other practices (not always related with economic reasons) are influencing their competitiveness. The article concludes that further implementation of these practices is necessary to achieve the full potential of competitive advantages. (C) 2011 Elsevier Ltd. All rights reserved.
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