Journal
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
Volume 14, Issue 3, Pages 235-249Publisher
WILEY
DOI: 10.1002/jtr.849
Keywords
environmental engagement; small tourism businesses; personal agency beliefs; goal orientation; worldviews
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This paper examines the reasons for different levels of environmental engagement among small firms in tourism. Drawing on theories of motivation, notably Social Cognitive Theory, Motivation Systems Theory and Goal Orientation Theory, as well as the literature on environmental sensitivity, it proposes a novel conceptual framework that is subsequently used to inform an empirical study. The findings of the research suggest that varying levels of environmental engagement may be explained by differences in worldviews, self-efficacy beliefs, context beliefs and goal orientation. The paper concludes by considering the policy implications of the results. Copyright (C) 2011 John Wiley & Sons, Ltd.
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