Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 41, Issue 1, Pages 27-39Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2011.11.014
Keywords
Strategic innovation; Deliberate learning; Supply chain cooperation; Absorptive capacity; PLS
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Although marketing scholars have emphasized both the importance of internal learning mechanisms and of external learning through supply chain partners research findings on how these factors influence each other are merely lacking. Analyzing survey data of 182 industrial firms, we examine how information provision by upstream and downstream supply chain parties moderates the effect of internal deliberate learning mechanisms on value innovation ability. Results of the PLS analysis suggest that internal learning mechanisms and external information exchange do not always work symbiotically. Our findings provide interesting results for (the management of) innovation processes and supply chain relations. (C) 2011 Elsevier Inc. All rights reserved.
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