Journal
JOURNAL OF CONSUMER AFFAIRS
Volume 46, Issue 1, Pages 157-169Publisher
WILEY
DOI: 10.1111/j.1745-6606.2012.01223.x
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This study analyzes the impact of ethical motivations, food safety and health-related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper-and-pencil questionnaire and classified either as regular or occasional purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed.
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