Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 41, Issue 2, Pages 344-356Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2012.01.013
Keywords
Innovation; Process studies; Friction; Confrontation; Networks
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In this paper, we argue that industrial innovation processes can productively be analysed as consisting of two sub-processes that over time create and mobilise contrary forces within both internal and external interactions of the innovation project. One of these forces emerges from the process of mobilising resources, activities, and actors in ensuring commitments to the project over time. The other is the process of explorative learning, which continues to create revised or even new propositions about the realities of the project and its opportunities. We argue that this analytical distinction permits us to expand our understanding of how friction forces develop over time in business networks (Hakansson & Waluszewski, 2001a,b), the patterns of divergence and convergence in innovation processes as identified by Van de Ven et al. (1999) and the processes of path creation through mindful deviation as argued by Garud and Karnoe (2001). (c) 2012 Elsevier Inc. All rights reserved.
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