Journal
CALIFORNIA MANAGEMENT REVIEW
Volume 54, Issue 4, Pages 20-43Publisher
SAGE PUBLICATIONS INC
DOI: 10.1525/cmr.2012.54.4.20
Keywords
Innovation management; Front end; Ideation; New product development; Open innovation; Opportunity recognition
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Funding
- Swedish Governmental Agency for Innovation Systems (Vinnova)
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Front-end activities largely influence the outcomes of new product development processes, because it is here that firms create new ideas, give them direction, and set them in motion. We show that the front end can be understood as comprising three core activities: idea/concept development, idea/concept alignment, and idea/concept legitimization, which allow firms to create corroborated product definitions. This article provides important implications for managers interested in front-end management. It devotes specific attention to the differences between incremental and radical front-end development and to the front end in the light of increasingly open innovation processes.
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