Journal
INTERNATIONAL JOURNAL OF TECHNOLOGY AND HUMAN INTERACTION
Volume 8, Issue 4, Pages 92-115Publisher
IGI GLOBAL
DOI: 10.4018/jthi.2012100106
Keywords
Online Health Care; Online Trust; Perception of Trust; Trust; Trust and Health; Well Health; Well Health Information
Categories
Ask authors/readers for more resources
Health care websites are important to people managing their health. But the quality of the information on health care websites varies, so it's hard for users to decide whether to trust their information. This study develops and tests a model of the factors influencing users' initial trust of a health care website. The factors are perceived credibility, risk, and ease of use. A survey instrument was developed to test the model with 176 participants who interacted with a health care website. It had strong statistical reliability and validity, and the model showed a statistically strong fit to the data. Users' website trust was significantly explained by users' perceptions of website credibility, ease of use, and risk. Ease of use directly predicted trust, and affected trust indirectly through credibility. Credibility was a direct predictor of trust and an indirect predictor of trust through risk. Variance explained by the model was high, 0.73.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available