Journal
PERSONALITY AND SOCIAL PSYCHOLOGY REVIEW
Volume 16, Issue 4, Pages 330-350Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1088868312440047
Keywords
automatic/implicit processes; social cognition; prejudice/stereotyping; individual differences; attitudes
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Funding
- Divn Of Social and Economic Sciences
- Direct For Social, Behav & Economic Scie [0924252] Funding Source: National Science Foundation
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In a comprehensive meta-analysis of 167 studies, the authors found that sequential priming tasks were significantly associated with behavioral measures (r = .28) and with explicit attitude measures (r = .20). Priming tasks continued to predict behavior after controlling for the effects of explicit attitudes. These results generalized across a variety of study domains and methodological variations. Within-study moderator analyses revealed that priming tasks have good specificity, only predicting behavior and explicit measures under theoretically expected conditions. Together, these results indicate that sequential priming-one of the earliest methods of investigating implicit social cognition-continues to be a valid tool for the psychological scientist.
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