Journal
JOURNAL OF BUSINESS RESEARCH
Volume 65, Issue 11, Pages 1622-1627Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2011.10.021
Keywords
Corporate social responsibility; Media attention; KLD data; Advertising; Information asymmetry
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This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention. (C) 2011 Elsevier Inc. All rights reserved.
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