Journal
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Volume 44, Issue 1, Pages 14-22Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/jibs.2012.23
Keywords
entry mode; international business research agenda; Decade Award
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For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance. Journal of International Business Studies (2013) 44, 14-22. doi:10.1057/jibs.2012.23
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