Journal
NEW PERSPECTIVES IN PARTIAL LEAST SQUARES AND RELATED METHODS
Volume 56, Issue -, Pages 231-239Publisher
SPRINGER
DOI: 10.1007/978-1-4614-8283-3_16
Keywords
Common method variance (CMV); Unmeasured latent marker variable; Measured latent marker variable (MLMV)
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Common method variance (CMV) continues to be an important issue for social scientists. To date, methodologists have yet to agree upon a best practice for detecting and controlling for CMV. In a recent paper, the unmeasured latent marker variable approach, a frequently employed technique, was shown to be incapable of detecting or controlling CMV in PLS analyses. Unfortunately, this was the only method to date suggested for handling CMV in PLS models. To fill this gap, we introduce a measured latent marker variable (MLMV) approach and demonstrate how it is able to both detect and correct for CMV when using Partial Least Squares.
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