Journal
JOURNAL OF PUBLIC AFFAIRS
Volume 13, Issue 1, Pages 123-129Publisher
WILEY
DOI: 10.1002/pa.1452
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Regulators may attempt to reduce youth exposure to alcohol advertising by restricting times during which alcohol ads may be aired on television or radio. The Netherlands introduced such a policy and found that teenage advertising exposure increased following the time restrictions. This study uses simulation analysis and a comprehensive database of television alcohol advertising to demonstrate that time restrictions are likely to reduce advertising exposure to the youngest viewers while increasing exposure for the high-risk teenage population. Copyright (C) 2012 John Wiley & Sons, Ltd.
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