Journal
SPORT MANAGEMENT REVIEW
Volume 16, Issue 1, Pages 68-84Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.smr.2012.03.003
Keywords
Sport event innovativeness; Sport marketing; Service innovation
Categories
Funding
- Grants-in-Aid for Scientific Research [23700753] Funding Source: KAKEN
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Although scholars have had a long-standing interest in product innovation based on technological development, limited attention has been devoted to the study of the innovation of sport event experiences. Two quantitative studies, from the consumer's perspective, were completed to validate the proposed conceptualization of sport event innovativeness composed of six dimensions (player performance, respectful access, self-service technology, aesthetic environment, fan community, and loyalty program), and to examine the hypothesized relationships impacting consumer behavior. Including the dimensions of player performance, fan community, and loyalty program, extends previous research that has focused primarily on technology and process-based innovations. The results indicate the effects of the six dimensions on overall innovativeness are contingent on a consumer's age. The ideas merit further research with respect to formulating an explanation of what factors contribute most to connecting consumers to sport organizations through innovative sport event experiences. (C) 2012 Sport Management Association of Australia and New Zealand. Published by Elsevier Ltd. All rights reserved.
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