Journal
CALIFORNIA MANAGEMENT REVIEW
Volume 55, Issue 2, Pages 97-124Publisher
SAGE PUBLICATIONS INC
DOI: 10.1525/cmr.2013.55.2.97
Keywords
Business models; Competitive advantage; Design; Creativity; Normative perspective
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Innovation in business model design is attracting increasing attention from companies. This article develops a road map that will enable firms to choose from one of four types of generic business models as their primary focus and then go through a systematic process to consider multiple design configurations for their business model and use decision protocols to choose the design that has a high probability of success.
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