Journal
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
Volume 2, Issue 2, Pages 118-127Publisher
ELSEVIER
DOI: 10.1016/j.jdmm.2013.05.001
Keywords
Tourists' emotions; Destination experiences; Behavioral intentions; Satisfaction; World heritage site; Petra
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Modeling behavioral intentions remain an important area of research in tourism. This study empirically tests a model linking tourists' emotional experiences, satisfaction and behavioral intentions. The model proposes that satisfaction mediates the relationship between tourists' emotional experiences and behavioral intentions. Data were collected from international tourists visiting Petra, a UNESCO world heritage site. Contrary to theoretical predictions, results do not support the mediating effect of satisfaction on the relationship between emotions (joy, love, positive surprise, and unpleasantness) and behavioral intentions. Findings offer important strategic marketing implications for Petra in relation to branding and managing destination experiences. (C) 2013 Elsevier Ltd. All rights reserved.
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