Journal
APPLIED GEOGRAPHY
Volume 40, Issue -, Pages 191-198Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.apgeog.2013.03.005
Keywords
Retail site location; Geographic information systems (GIS); Geodemand; Geocompetition; Kernel density; Analytical hierarchy process (AHP)
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The opening of a new establishment is a critical factor for firms in the retail sector because the decision carries with it a series of very serious financial and corporate image risks. This paper presents the development of a methodology for the process of selecting a retail site location that combines geographic information systems (GIS) and the analytical hierarchy process (AHP). The AHP methodology shows that the success factors for a supermarket are related to its location and competition. The proposed retail site location decision process was applied to the opening of a new supermarket in the Spanish city of Murcia. (C) 2013 Elsevier Ltd. All rights reserved.
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