Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 42, Issue 5, Pages 773-782Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2013.05.015
Keywords
Business model; Business net; Business opportunity; Ubiquitous services
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This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly Scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development. (C) 2013 Elsevier Inc. All rights reserved.
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