Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 42, Issue 4, Pages 489-495Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2013.03.001
Keywords
Intelligent systems; Marketing intelligent systems; Industrial marketing; Literature review; Insights
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Intelligent systems have particular potentialities and strengths to support decisional situations faced by companies, especially those of a strategic nature, where good strategic intelligence is necessary. In this paper, we carry out an historical literature review of artificial intelligence-based systems applied to marketing, covering a time period of several decades (from the 1970s to the present day), with special focus on applications to industrial marketing. A detailed review is presented, along with conclusions and some future insights. Then, we briefly introduce the set of papers in this special issue. (C) 2013 Elsevier Inc. All rights reserved.
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