Journal
CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE
Volume 22, Issue 5, Pages 392-399Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/0963721413491570
Keywords
visual aids; risk perception; risk communication; medical decision making; risk literacy; numeracy
Categories
Funding
- Divn Of Social and Economic Sciences
- Direct For Social, Behav & Economic Scie [1253263] Funding Source: National Science Foundation
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Informed decision making requires that people understand health risks. Unfortunately, many people are not risk literate and are biased by common risk communication practices. In this article, we review a collection of studies investigating the benefits of visual aids for communicating health risks to diverse vulnerable people (e.g., varying in abilities, ages, risk characteristics, and cultural backgrounds). These studies show that appropriately designed visual aids are often highly effective, transparent, and ethically desirable tools for improving decision making, changing attitudes, and reducing risky behavior. Theoretical mechanisms, open questions, and emerging applications are discussed.
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