Journal
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume 57, Issue 3, Pages 392-408Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08838151.2013.816709
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This study provides insight in age differences in the amount of media multitasking and in the media that people combine. Results of a diary study (N = 3,048) among 13- to 65-year-olds reject the popular notion that media multitasking is particularly prevalent among young people. The youngest (13-16 years) and the oldest (50-65 years) age groups did distinguish themselves in terms of media combinations. The youngest group particularly combined music with online activities, whereas the oldest group was unique in combining radio with e-mail or newspapers. A plausible explanation for these age differences in media multitasking are lifespan related and generational differences in media use in general.
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