Journal
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION
Volume 19, Issue 1, Pages 78-101Publisher
OXFORD UNIV PRESS INC
DOI: 10.1111/jcc4.12032
Keywords
Social media; affordances; policies; governance; Web 2.0; visibility; persistence; editability; association
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This paper examines how organizations perceive affordances of social media and how they react to their employees' use of social media through policies, a key means of organizational governance. Existing literature identified 4 affordances - visibility, persistence, editability, and association (between people and between people and information) - as action potentials of social media in organizations. Content analysis of a sample of organizational social media policies reveals that organizations especially reacted to the affordances of visibility and persistence much more than to the affordance of editability. It also discovers a third type of association (between employees and organization). It shows how organizations' reactions to social media evolved from being solely concerned with risk management to also considering its value-generating potential.
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