Journal
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume 35, Issue -, Pages 203-213Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2013.06.008
Keywords
Nutritional labeling; Nutritional information; Theory of planned behavior; Consumers behavior; Food-away-from-home
Categories
Ask authors/readers for more resources
Increases in food-away-from-home purchases brought public awareness to policies for improving nutritional value of foods served at restaurants. As a result, offering choices to consumers that affect health and wellness has become a growing concern in the food industry and restaurants, as evidenced by provisions for nutritional labeling to guide consumers' food purchasing decisions for healthy eating. This study pursues an empirical examination of the consumers' behavior toward reading nutritional labeling at casual-dining restaurants. The study tests the conceptual framework of the proposed effects of constructs on consumers' behavioral intentions. Findings indicate that the variable of attitude acts as a mediator in the relationship between subjective norm and behavioral intention. This study is meaningful to academia by offering insights into the relationship between consumers' behavior and nutritional information in the context of restaurants and is beneficial to the restaurant industry by offering implications for establishing marketing strategies to improve consumers' perceptions of menu items. (C) 2013 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available