3.8 Article

Putting Young Children in Front of the Television: Antecedents and Outcomes of Parents' Use of Television as a Babysitter

Journal

COMMUNICATION QUARTERLY
Volume 62, Issue 1, Pages 57-74

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/01463373.2013.860904

Keywords

Children; Parents; Parental Education; Parental Television Attitudes; Television

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This study investigates predictors and consequences associated with the use of television as a babysitter for young children. Survey data of 844 children between the ages of six months and six years are analyzed using structural equation modeling. Parents' attitude toward television emerged as best predictor of using television as a babysitter, which in turn predicted increased time spent watching television. Children of parents with strong positive attitudes toward television and, unexpectedly, children of parents with more education are at greater risk for increased television viewing if they are left in front of the television as a way of occupying them.

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