Journal
JOURNAL OF HEALTH PSYCHOLOGY
Volume 19, Issue 2, Pages 242-252Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/1359105312468190
Keywords
advertising; credibility; exercise; implicit attitudes; source attribution
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The relationship of attributed source (commercial or nonprofit) and credibility of exercise advertisements to explicit and implicit exercise-related attitudes and intentions was examined. Male and female participants (N = 227) were randomly assigned to watch health or appearance-related advertisements and then completed an implicit attitudes task and questionnaires. Health advertisements and those attributed to a nonprofit source were rated more credible. Appearance condition participants who attributed the advertisement to a nonprofit source also rated the advertisement as more credible. Participants who rated a commercial advertisement as credible reported higher implicit instrumental attitudes. Implications for exercise promotion are discussed.
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