3.9 Article

Zoosemiotics is the study of animal forms of knowing

Journal

SEMIOTICA
Volume 198, Issue -, Pages 47-60

Publisher

WALTER DE GRUYTER GMBH
DOI: 10.1515/sem-2013-0101

Keywords

Animal learning; associative learning; comparative cognition; theory of knowledge; index; acting

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This article characterizes briefly the central aims of the semiotic study of animal life. Semiotic sciences in general can be defined as approaches to the study of various forms of knowing (as different from physical sciences, which study various things in the world), considering that knowing is possible only due to semiosis. The semiosphere is the sphere of knowing (knowing being always related to learning and acting). The basic types of knowing (as well as semiosis) include the vegetative, the animal, and the cultural. Zoosemiotics is focused on the animal type of knowing. Animal knowing is characterized by its use of iconic and indexical relations, whereas the extensive use of symbols is a prerequisite of specifically human (cultural, language-based) semiosis. However, the human organism also includes animal knowing as an inevitable part of its knowing. Knowledge cannot be credible if it is exclusively symbolic; it requires that iconic and indexical semiosis be involved.

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