Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 43, Issue 3, Pages 525-534Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2013.12.020
Keywords
Innovation promoters; Innovation networks; Open innovation
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This paper empirically examines the role of innovation promoters in loosely-coupled inter-organisational innovation projects. With a starting point from existing literature on innovation promoters, it seeks to develop a theoretical framework for analysing the particular challenges of inter-organisational innovation projects. Data from seven inter-organisational innovation projects provides the empirical setting of the paper, and these data are analysed on the basis of an inductive, interpretive approach. The paper results in the development of four types of innovation promoters (power, expert, process and relationship). In addition, the results indicate the substantial challenges of dividing the labour between several promoters in inter-organisational innovation projects. The paper concludes with some managerial and research implications. (C) 2013 Elsevier Inc. All rights reserved.
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