Journal
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 34, Issue 2, Pages 151-166Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijinfomgt.2013.12.006
Keywords
Virtual Social Network; Mobile payment; Experience; Moderating effect; Mobile payment tools
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Although mobile-related technologies are widely accepted in today's society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. This paper analyzes users' acceptance of mobile payment in VSN. In order to analyze the level of acceptance of this technology, as well as the factors that determine its use by consumers, we have introduced a modification of the classical technological acceptance models (TRA and TAM). Thus, the study proposes and tests an integrated theoretical model, which establishes the relative importance of the key factors (external influences, ease of use, usefulness, attitude, trust and risk) in terms of the acceptance of the mobile payment system in VSN. It also analyzes the eventual moderating effect of users' experience with similar tools. The empirical results show that the proposed behavioral model (named MPAM-VSN) is accordingly adjusted, thus showing that previous experience increases intention of use. Finally, the results obtained in this study reveal interesting implications for the diffusion of mobile payment systems in VSN. (C) 2013 Elsevier Ltd. All rights reserved.
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