Journal
JOURNAL OF APPLIED BEHAVIOR ANALYSIS
Volume 47, Issue 1, Pages 151-154Publisher
WILEY
DOI: 10.1002/jaba.91
Keywords
healthy food choice; in-store experiments; stimulus control; motivating operations; consumer behavior
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The present study examined how product placement and in-store advertisement affect food selections of approximately 100,000 customers across 2 different stores using an alternating treatments design embedded in a multiple baseline design. Our results documented a substantial increase in the sales of healthy food products and a concurrent decrease in the sales of less healthy items via simple environmental modifications. These data suggest an effective means of altering unhealthy food choices at store checkouts.
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