Journal
JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE
Volume 2, Issue -, Pages 10-17Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.jbef.2014.02.005
Keywords
Behavioral finance; Bifurcation theory; Institutional economics; Expected utility theory; UPM-LPM analysis; Dynamic disequilibria markets
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We present an overview of behavioral finance's consistent role in portfolio theory and market theory through utility theory. Since Bernoulli, the subjective nature of utility has been increasingly generalized for questionable purposes. Behavioral finance is reverting back to the original intents of utility theory. We also examine the statistical methods used to determine their suitability for the task at hand. Given the heterogeneous population at the market and individual security level, wesuggest that nonparametric nonlinear statistics are best suited for descriptive and inferential analysis of all possible investor preferences. (C) 2014 Elsevier B. V. All rights reserved.
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